Colombia, according to the Lewis model, Colombia is in Multi active culture, because we are talkative, impulsive types who attach great importance to feelings, relationships and people-orientation. They like to do many things at the same time and are tend to feel confined by agendas. On the other hand, the Swiss fit more into the Linear model, because they tend to be task-oriented, highly organized planners who complete action-chains by doing one thing at a time, with a linear agenda. They prefer direct discussion, sticking to facts and figures from reliable, written sources. Speech is for information exchange and they talk and listen in equal proportions. They are truthful rather than diplomatic and do not fear confrontation, sticking to logic rather than emotions. They partly conceal feelings and value a certain amount of privacy.